Wednesday, May 30, 2012

Nike Air Yeezy 2 - The much anticipated second installment of the Nike Air Yeezy will release globally on June 9th

In less than 2 weeks, the craziness that is the Nike Air Yeezy 2 will begin. The official press release  from Nike just came out today and it just added fuel to the fire that already burns extra hot for this shoe. On top of that, certain 'influencers' just started getting their pairs and sharing them on Twitter. Never have I seen such a massive hysteria over a a pair of shoes with NO history or story behind it create such energy. I am sure many that wanted these either already started camping out for them or got them on reserved already. But I doubt stores that got them will let them go for the asking retail of $250 when they know it can easily sell them for TEN times in the secondary market. What exactly is Nike getting into here, why not capitalize on this opportunity and make them more available? Why do they make a signature shoe for a jackass like Kanye? How come some gets freebies? Why can't I get a free pair? I mean I own a blog, LOL! Anyways, check out below for the official verbiage of the release from

Forging a new form of sport craftsmanship, the Nike Air Yeezy II blends classic Nike court breakthroughs with the performance and aesthetic demands of bringing hype to a crowd of thousands.

A primal, tactile approach to technology runs throughout every element of the Nike Air Yeezy II. Armored animalistic forms imbue the upper. Hand skived anaconda textured leather quarter panels are embellished with a debossed Vac-Tech Nike Swoosh. The molded rear is sculpted with a reptilian inspired spike, while an engineered strap with scaled down spikes was developed to offer a greater sense of symmetry and lock down.

Bringing the inspiration forward from the late 1980's basketball foundation of the original Nike Air Yeezy, the II is built on the Nike Air Tech Challenge II tennis shoe outsole and celebrates iconic Nike Cross Training silhouettes with the addition of the molded forefoot strap.

There's absolute function at the Air Yeezy II's core. Unnecessary padding was eliminated, and the foot-hugging tongue and plush collar are both comfortable and breathable. Fit was essential to the design with the goal to make the shoe slimmer than the original by tailoring it to Kanye West’s foot. The collar was also lowered to allow for greater movement.

An obsessive approach to materials results in a luxurious mix of leather, rugged ballistic nylon, and soft nubuck. Concealed but opulent details reference ancient civilizations, including a loop strap with hieroglyphics that spell out 'YZY.' Each screw on lace aglet is obelisk shaped, and the anaconda texture is echoed on the eyelets and leather lace toggle that carries the Roman numeral 'II.'

The Nike Air Yeezy II in the Platinum and the Black edition will release June 9th at select global retailers in limited numbers.

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