Thursday, January 24, 2013

Nike Sportswear - TOP-SECRET AREA 72 COLLECTION featuring RAYGUN

"Fictitious Area 72 is the creative muse behind Nike Sportswear’s 5-shoe collection celebrating basketball’s mid-season weekend in Houston."

In other words, Nike Sportswear is hyping up the 2013 NBA All Star festivities in Houston by launching over the top collection of shoes that nobody would buy if they don't make it glow in the dark.

Yupe, sounds about right.

Piggybacking on their wildly successful NASA oriented Nike offering for last year's NBA All Star in Orlando with the Galaxy Foams etc, Nike Sportswear is at it again, this time around the collection seems can I put this nicely, LAME! Seems like they targeting those hipster doofus instead of basketball aficionados, or maybe the times have changed that much that you can make it into some sort of a hybrid, like many of Nike Sportswear's offering. But maybe Nike knows something that we don't, they do have all these "influencers" under their payroll and maybe these are the popular kicks among the Chinese these days. All I know, I won't be caught wearing any of them.

Wednesday, January 23, 2013

Nike Basketball NBA All Star 2013 - Back to space mission in Houston

It's back to space for the 2013 Nike Basketball All-Star selections as Kobe, LeBron & KD once again headlines the marquee sneaker lineup, each with their own respected signature shoes and each will showcase EXTRATERRESTRIAL flavor without any of the slime and danger that comes along by playing with aliens. 


An indestructible force originating from fictional Nike Space Program (NSP) planet NSP-LJ6, LeBron James’ dominance was born from the volcanic surface in the planet’s mantle. He is rumored to have journeyed to earth on a meteor made of the galaxy's hardest substance – black diamonds.

Technical benefits of the LEBRON X shoe include full-length visible Nike Zoom cushioning, dynamic Flywire technology and Hyperfuse construction -- a trilogy set to unleash its fury in Houston.


Engineered to the specifications of Kobe Bryant’s Houston mission, with origins rooted on a planet marked as NSP-KB24. The Ice Mamba circles the volatile surface as guardian of the five rings. The wise veteran is known to strike with moves that leave his opponents frozen.

Built for Bryant’s lightning speed and precision, the KOBE 8 SYSTEM shoe is Nike+ Basketball enabled for the first time and this shoe also features Nike Zoom in the midsole insert. Nike Engineered Mesh upper and tactile traction complete the shoe.


Identified as Dark Matter, the biological and molecular breakdown of this figure remains a puzzle for scientists. Early readings of its origin, NSP-KD35, have sent back conflicting reports of a planet that is simultaneously solid, liquid, and gas – properties that make his game adaptable to any situation.

Joining with Bryant for their quest to lead the West to victory, this KD V shoe is designed to the specifications of Kevin Durant’s Houston mission. The KD V features the combination of Nike Zoom (forefoot) and Nike Air (heel) cushioning along with Hyperfuse upper and dynamic heel support.

Thursday, January 10, 2013

New Balance officially the running shoe of choice of Walt Disney World and RunDisney

"When you wish upon a star...."

Someone at New Balance must've wished upon a pretty bright star to land Disney as their partner. Disney and New Balance are teaming up for a multi-year strategic alliance today that includes exclusive Mickey & Minnie themed running shoes, running-specific initiatives, and co-branding opportunities. Does that mean that Mickey, Minnie, Goofy will be wearing New Balance shoes from now on? Well, maybe not to that extend that the characters inside the parks will be showcasing the branding, but I am sure they will don the NB on Disney merchandises.

It is somewhat an alliance made in heaven, New Balance has recently seen a huge surge with their Made In U.S.A and Made In England footwear, and Disney is of course an ALL AMERICAN company with adoring fans all over the world, so to forged an alliance with New Balance’s innovative, design-forward athletic footwear for the leading vacation destination in the world, is a clever match.

New Balance also becomes the title sponsor of the track & field facility at the ESPN Wide World of Sports Complex, home of the annual Walt Disney World Cross Country Classic and Disney’s Track & Field Spring Training for high school and collegiate teams. Future initiatives include the creation of maps for the running trails at Walt Disney World Resort and fitness programs for Disney resort guests interested in pursuing healthy options.

To commemorate this alliance, New Balance created a men’s and women’s limited edition runDisney 860v3 running shoe that captures the spirit of two favorite Disney characters – Mickey Mouse and Minnie Mouse. The limited edition runDisney 860v3 will be available for purchase at the 2013 Walt Disney World Marathon Health & Fitness Expo from January 10-12, future runDisney Health & Fitness Expos, special events created jointly by New Balance and Walt Disney Parks & Resorts as well as branded pop-up shops located at the ESPN Wide World of Sports Complex.

ASICS Gel Lyte III X Slam Jam - Canary Yellow/Lime

The first thing that popped into my mind was the late Heavy D's rap in Michael Jackson's 'JAM'. "Slam Jam, here comes the man, hot damn..." of course this collaboration had nothing to do with Michael Jackson nor Heavy D, but that song was the $#!t back in 1992, and of course, another MJ was in the video, The G.O.A.T, Michael Jordan. But back to this Slam Jam collaboration with Asics that produced this lemon and lime goodness of the ASICS GEL Lyte III.

This special  ASICS Gel Lyte III X Slam Jam will be introduced January 19th 2013 exclusively at Slam Jam, followed by a global release on the 26th of January 2013.

This edition features custom yellow and lime perforated premium leather for the upper, a rip stop split-toe and an all grey mid-sole with translucent silver spray. Multi-coloured laces are mounted, and 3 extra pairs will be included in the box: green, yellow and grey.

Last but not least, a pair of ‘made in Italy’ Slam Jam socks (lime-yellow /silver lurex) will be the exclusive cherry on top. Socks are exclusively available at Slam Jam (Milano and Ferrara).

Shoes will be available at Slam Jam in a complete size range from US 5 to US 12H, both for women and men. Only one pair per customer.  Milano – Via P. Paoli 3/5 – at 5 PM (during a special release event) Ferrara – Via Canonica 5/a – 10.30 AM  Online sales begin Jan. 23 (if available in stock) Images via Slam Jam