Thursday, January 26, 2012

Air Jordan 2012 Passport

Each year, Nike & Jordan Brand comes up with some kind of a clever gimmick to attract the attention of sneakerheads all over the world. Limited release, hype new colors, viral advertising and now with passports. These were given to members of the sneaker worlds (basically those that are tight with the sales reps and bloggers and store owners) to preview the new Air Jordan 2012 that is set to release next week in February. Inside the passport, there are images of the shoes, the inspirations, sketches and whatnot that showcase the intricacy behind the Air Jordan 2012. I can probably do w/o the stuff on the inside, but that passport cover would be so dope to cover my personal passport. Images via

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