Friday, November 30, 2012

Nike Kobe 8 System brings out the snake in all of us

Eric Avar, his team of designers, colorist and some other dudes, sat with Kobe as they always do to come up with some kind of crazy and innovative way(s) to sell shoes, their latest is the Nike Kobe 8 System (yupe more gimmick) and they are already heavily linked up to China. How so? Aside from the shoes being made in China (given!), 2013 is the year of the snake in the Chinese calendar and this being the EIGHT edition, which is a lucky number to the Chinese just makes it even more specially linked to the Chinese. To add to that, Nike will release a special so-called "Python" colorway, which is more like the colors of the Chinese Military Uniform. Google it if you don't believe me, and by releasing them first in China just supports my theory, that Nike, an American company is....(feel free to fill in the blank)

So the shoe it self is once again the lightest basketball shoes made by Nike, at 9.6 oz for a men's size 9, it distance it self away from previous technologies such as the Flywire and Zoom Air, at the same time differentiating it from Nike's Hyperfuse upper that seems to be popular with the current LeBron & Kevin Durant's offerings.

The upper for the Nike Kobe 8 System incorporated an innovative textile - Nike Engineered Mesh -- for the first time in a basketball shoe. This created a dynamic and ultra-lightweight fit that is 90 percent mesh for 360 degrees of breathability and tightly woven for strength and flexibility to bend naturally with the foot and mimic the natural biomechanics of the foot's basketball movements.

The shoe’s cushioning set-up moves away from it's patented Zoom Air Cushioning Unit and now uses a full-length Lunarlon midsole to deliver lightweight, low-profile cushioning, and is low to the ground allowing for greater stability.  A one-millimeter rubber outsole – combining classic herringbone with a snake scale-inspired traction pattern – uses less rubber than traditional outsoles for lightweight durability and excellent multi-surface traction. The 3-D anatomical heel counter provides a sleek, locked down fit.

Beginning December 20, 2012, the black/sulfur color of the KOBE 8 SYSTEM will be available in stores globally, on and through NIKEiD. 

The python-inspired color launches in Greater China on January 12, 2013, and in North America on February 2, 2013.

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