Tuesday, June 19, 2012

Reebok previews 2012-2013 offerings - MORE DOPE RETRO

Reebok was the shit when I was growing up in the 90s. They used to have the coolest system in the PUMP, then they signed Shaq and gave him his own shoes, they got Allen Iverson. Emmitt Smith used to wear Reebok when he was still with the Cowboys in Dallas. Of course, the one that got me was the Shawn Kemp joint, the Kamikaze. Not the 2nd one, but the OG first Kamikaze. Ahhh....it's nice to reminisce about old times and the kicks I used to want and never had, aside from Kamikaze. The thing with Reebok, no matter how many NBA guys they signed, they will always finish second to Nike's Air Jordan, so it was never a direct competition. Air Jordans were selling out at a rate that are non to others. I still remember seeing the Reebok Shaq Attaq at the clearance bin, retros of Iversons shoes followed with the same fate, heck almost all the Reebok stuff ended up on SALE. But with a new marketing plan set up, new dedication to bringin' their retro offering TRUE TO THE ORIGINAL and endless promotions by hip-hop artist and social media, we are primed to witness a resurrection of a brand that total dominance was in the womens' aerobic circuits.

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