Tuesday, June 12, 2012

New Balance M577 ‘Farmer Market’ Pack - Fall 2012

It's good to know that there are still QUALITY hand-made sneakers being made by New Balance amidst all the crazy, hyped up & overpriced marketing that is Nike & their South Beach theme LeBron sneakers and the recently released Nike Air Yeezy 2. Being the giant that they are, Nike's current marketing strategy is simple. Create overpriced, cheaply made sneakers for the most hated NBA player in LeBron James and the world's biggest jackass in Kanye West; market them in LIMITED fashion with bright colors equals mad cheddar as they say. On the opposite spectrum, there is New Balance, the maker of some of the finest quality sneakers, a brand that is big enough to get heads turned without the inflated ego. Their marketing gimmick is also a simple one, bring back QUALITY product that are locally made. Sounds familiar? Well that's the whole inspiration behind this 'Farmer Market' pack. Quality product that are locally produced within the U.S.A or U.K. The offering will also be made in limited fashion since they still hand made and thus will cost more, but like shopping at the Farmer market, you know that the product is made to last and good for the SOLE, get it har har.....look for this FARMER MARKET pack from New Balance around the end of September or early October.

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