Friday, February 8, 2013

Nike & Undefeated rocks the house with 'Bring Back Pack'

For Undefeated, creating desirable footwear is standard operating procedure.

It all started in 2002 when the 5 strikes caught Nike’s eye, resulting in the first of many collaborative efforts between the two.

In an act of good faith, 48 pairs of white-on-white-on-gum Nike Dunks with the 5 strikes logo were gifted to the Undefeated crew, none of which were commercially sold and all of which have been virtually unobtainable since.

Eleven years later, February 2013 marks the release of this iconic Undefeated Dunk. The previously unreleased Dunk will return in all its tonal glory in the "Bring Back Pack" featuring premium leather uppers and the Undefeated 5 Strikes on the heel.

An identically colored Nike Hyperdunk is added to the mix. The understated colorway allows the Hyperdunk’s cutting-edge technology to do all the talking and demonstrate how innovation has redefined the sneaker aesthetic.

The Nike x Undefeated "Bring Back Pack" will be available globally starting Feb. 9.

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