It is safe to say that Kobe Bryant is at an all time high right now. He is the leading vote getters among NBA players for the All-Star game this coming weekend and he is the reigning NBA World Champ. So what better way for Nike to bank on those quality than to bridge a Nike Basketball athlete with their sportswear collection. Thus the Nike Kobe Sportswear Collection is born featuring classic Nike apparels and footwear, fine tuned with "Mr Beef" in mind. The symbolism in many of the apparel were carefully chosen to represent what is dear and near to KB24. Such as the spade that represents his high school sports career, the crest of Italian flag colors that represents his earlier life in Italy and phrases like “to originate,” “to elevate,” “to know” and “to battle” also representing various stages in his life. The collection consist of a Destroyer Jacket, a N98 jacket, a AW77 hoody, a couple of sportswear T-shirts and a couple of premium and supreme Air Force Ones.