Wednesday, March 6, 2013

Nike Basketball defines Nike as a company through innovation and design

Nike may start as a running company when it's founder started flipping Japanese made running shoes from the back of his car, but over the years as runners world wide knows, it has lost it's dominance in the running industry and is working effortlessly to reclaim that dominance. But the real bread and butter for Nike is of course it's basketball department.

Here we take a glimpse of the evolution of Nike's basketball shoe design that kept evolving from it's humble start in 1972 until now with great ability to fuse art with science, creating a delicate balance of blending breakthrough form with proper function to deliver exceptional performance.

For over five decades, Nike's transformation of the basketball shoe’s upper has been dramatic. In 1972, the Blazer was a simple cut-and-sew leather design. In 2012, Nike introduced the revolutionary Kobe 8 System, a completely new interpretation with Nike Engineered Mesh, made to meet the needs of one of the game’s best players.

Check out the pics for a revolutionary journey that is Nike Basketball:

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