The Nike Zoom BB shoe is a classic example of Nike releasing shoe before it's time and before the market was ready for it. When they first release the Nike Zoom BB, it fell into the abyss of the many Nike Zoom basketball shoes that Nike introduced in the market during that time. Almost immediately they can be found at the Factory Stores for a fraction of the asking price. They would soon started getting feedback from many hoopers saying that the BBs are the best bball shoe on the planet so they continued with the Nike Zoom BB 2. Nike thought, if they can tinker with they way it fit a little and made it stronger also by introducing it as the first recycled basketball shoe, they might sell better. BUT, they did not. However, what Nike did not anticipate was a CULT like following for the Nike Zoom BB, YES, The FIRST edition that did not sell the first time around are getting scooped up when they were made available at the Factory stores. So after several high profile Hyperdunk, Hyperfuse, etc. Nike basketball is set to bring back a third installment, a hydrid of the first & second edition by calling it the Nike Zoom BB 1.5. From the way they look, it seems to have the look of the first Zoom BB, so fans of the shoe might be getting what they considered the best bball with added extras, cause Nike knows INNOVATION.