In the ongoing pursuit for a bigger slice of the Asian market, Nike is once again collaborating with Japanese designer Jun Takahashi in bringing Nike Sportswear, the Gyakusou International Running Association. If you know Japan, then you know that it is the most trendy and fashion minded country in Asia. Fashion has become a way of life, especially in Tokyo. Inspired by running the streets of Tokyo, Takahashi made performance a focus by choosing Nike's trademark performance materials that combines lightweight, breathable materials, such as Dri-FIT, Therma-FIT and Sphere Cool into modern design and comfort. As of right now, there are still targeted towards the MALE audiences, but am sure that Nike is aware that there are a huge number of WOMENS in Tokyo that is starting to display interest in performance running apparel and footwear as their everyday fashion choice.