This year, more than ever I look forward to Christmas day. It is not for the gifts/present under the tree. Nor for the lavish food and company. It is the day that the NBA season FINALLY going to start. Like the past few years, it is also the day that Nike laced up their big name stars to some of the most outrageously colored sneakers around. Last year was a monumental event with the lineup of Christmas shoes. But this year, being that it is also the beginning of a shorten NBA season and also that Nike is keeping hush-hush with the Kobe & KD shoes, it makes for an even more interesting day. Before we get too far ahead to the Christmas offerings, Nike did officially release the tech info and pictures of the Kobe VII System Supreme that includes two interchangeable insert options allowing the players to switch out cushioning and ankle support to match the style of play. The Kobe VII System Supreme will release in-stores, online and on NikeID beginning December 22, 2011.
See below for official transcript from Nike:
Launching
December 22, the Nike Kobe VII System Supreme is a performance system allowing
players to customize the shoe, switching ankle support and midfoot cushioning. The Nike Kobe VII System Supreme edition
includes two interchangeable insert options allowing players to switch out the
cushioning and ankle support to match their style of play.
ATTACK FAST
If
a player’s game is based on speed, there is the Attack Fast insert that
features a Phylon midsole with Nike Zoom units in the forefoot and heel for the
ultimate in lightweight responsiveness. It also has a low-cut, power-stretch
cuff that hugs the foot for support. Its sock-like fit eliminates the need for
a traditional tongue and innersleeve, keeping the shoe lightweight.
ATTACK STRONG
For
games that get intense and physical in the paint, there is the Attack Strong
insert. It offers a full-length Cushlon midsole and an ankle cuff for a plush,
comfortable ride with great support. The sensory cuffs are made of an engineered power-stretch
material that is padded and perforated for comfort and ventilation.
These
two midsole options allow players to customize footwear during practice or in a
game to meet their performance needs. The Nike Kobe VII System Supreme offers similar
performance fit and feel as the Kobe V and Kobe VI, but offers a different look
and includes additional performance customization. In addition to the customizable insert options,
next-generation Flywire
technology provides lock-down support, a 3-D heel clip offers enhanced support,
and a glass reinforced composite shank in the midsole gives responsive midfoot
support.
The
Nike Kobe VII also tells a predator story that’s inspired by Kobe’s
predator-like instinct. Predator patterns comes to life in the cast
polyurethane outer shell as a “skin” simulating the look of three predator
patterns mixed together – the Leopard, Great White Shark and Black Mamba. This raised skin pattern lives on each
shoe.
Separately,
a graphic pattern also lives under the “skin” on some colorways. These color graphics are available for five
different predators - the Leopard, Great White Shark, Poison Dart Frog and Grey
Wolf.
NIKEiD will bring full customization to
the Kobe VII System this year, featuring multiple ways to build the system. Customization options include choices for fit,
cushioning and colors. An exclusive
sneak preview of the Kobe VII System iD debuts on December 12 via
NIKEiD's Facebook page. Full customization of
the Kobe VII System and component insert is available beginning December 22 on
NIKEiD.com.
Nike
has partnered with the videogame NBA 2K12, from 2K Sports, to integrate the
Nike Zoom Kobe VII System. Beginning December 22 within the NBA 2K12
videogame, the shoe will release in unison with key retailers. Additional Kobe
VII colorways will launch in the game at key moments throughout the year.
In addition to the Nike
Kobe VII Supreme System, the Kobe VII is also sold in the Attack Fast version
featuring the low-cut cuff and Nike Zoom air, without the Attack Strong
insert.
Nike
Kobe VII System Supreme: $180
Attack
Fast and Attack Strong version. Comes with two midsoles and sleeve
heights. The Attack Fast midsole contains Zoom Air in the forefoot and
heel. The Attack Strong midsole is Cushlon, and contains no air.
Nike Zoom Kobe VII System: $140
The
Attack Fast version. Comes with a single midsole with Zoom Air in the
forefoot and heel.