Once again, it is ON! For the past decade Undefeated has been the one brand that stands out in the street wear industry. Hypebeast, sneaker heads & celebs all rock the brand with pride. PUMA is always at the top in terms of lifestyle offering especially with the PUMA Clyde. It is truly something special for both UNDFTD & PUMA that they got together and created a very special collaboration. The UNDFTD x Puma Clyde features four great colorways in white, tan, olive green, and black, with each pair featuring a sweet UNDFTD logo on the tongue and a Puma ‘Clyde’ logo on the heel. via HS.
Quoted from SLAM:
The first release from the collection will be on April 10th followed by another release on June 10th, and many more throughout 2011 and beyond. Consumers can expect to see clean lines and a unique exploration of materials and textures.
“Undefeated pushes the envelope and is a leader in starting and spotting new trends throughout the sneaker and lifestyle community,” said Jay Piccola, President of PUMA North America. “This partnership allows us to apply these influences to the most significant shoe in PUMA’s archive, the PUMA Clyde, and make it new, fresh and appealing to a whole new set of consumers that we know will adore each and every style.”
The PUMA Clyde was chosen for this project not only for its significance to the PUMA brand, but also to sneaker history and pop culture. Customized for basketball great and current announcer for The New York Knicks Walt “Clyde” Frazier in 1973, the Clyde was the first signature basketball shoe. Built on performance and style, it immediately became a mainstay on the court and on the street. As a statement shoe, it was part of the uniform for cultural artists – DJs, b-boys, musicians and graffiti artists. With its clean and classic styling, the PUMA Clyde continues to be on-trend today.
For nearly 10 years Undefeated has been the unofficial voice for the next generation. With storefronts in Hollywood, Silverlake and Santa Monica, California; Las Vegas, Nevada; Shizuoka and Tokyo, Japan they are globally recognized as a leader in streetwear and fashion trends. PUMA and Undefeated first collaborated on a limited edition pack of PUMA Mids that were released in January 2009. The shoes were well received throughout the sneaker community and soon became a sought after style by collectors and style-conscious men and women. This first project helped to lay the groundwork for the new Clyde Collection design partnership.
No comments:
Post a Comment