Hello Kitty x Vans Spring/Summer 2012 Collection

Collaborations with iconic brand or logo seems to be the new things for many footwear company. It  allows them to open up a new market and help sales in this slumping economy. Vans has been doing many collaborations with local boutiques, artist and skaters, but this I believe would be the first collaboration with a MEGA ICONIC brand in Hello Kitty & Sanrio. Most of the offerings that you can peek below are targeted towards kids, girls but the Sk8 Hi with the bow looks promising enough that I am willing to bet that celebs will probably get them, if not, then the so-called e-sneaker-celebs aka the hypebeast will rock em.Via Nitrolicious