The popularity of extreme sports is at an all time high. Nike being the industry innovator led the way with their acquisition of Hurley a few years back. They created Nike SB and that was followed by Nike 6.0. So they are pretty much set with branding themselves towards the extreme sports world. The number two in the industry is a much more mature brand. It's been around longer than the Swoosh and yet due to the nature of it's decision maker has always fallen behind in creating new opportunities for themselves. Although Burton is not owned by Adidas, Adidas does realize that their collaborative work with other brands has been very succesful. Their adidas original X Star Wars is hugely popular and the Yohji Yamamoto collaboration is something that fashion conscious folks took notice. Now, their Burton x adidas Originals collection, will try to break into the mold of fashion with functional line of sneakers/boots and gear that performs and looks fantastic. Releasing this Fall/Winter season are the three pairs below, all with neutral earthy tones and durable materials to ensure for comfort and durability.
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